1960s
- Planned and produced the “Muuuumy” series of advertisements that helped propel Hanamaruki, a local miso brand in Nagano, from 120th to 3rd place in the industry.
- Planned and produced the “there’s a moon out tonite” series of advertisements for Marutai ramen that made Marutai the industry-leader Kyushu ramen.
1970s
- Was first to produce advertising for political campaigns, among which the “Bring back the white clouds” environmental campaign against pollution for a successful environmentalist candidate in Kawasaki.
- Created and produced the “Oooooi, o-cha” series for Ito-en tea.
Featuring the actor Shimada Shogo, this series was so popular that it spawned a spate of spin-offs.
- Planned and produced the now-legendary Sunstar Supercar Collection ’77 event that attracted 450,000 visitors.
- Developed and orchestrated the “We Love the Mainichi” campaign.
With the economy reeling from the oil crisis, newspapers saw circulations and bottom lines in freefall. This campaign helped save the Mainichi, a national newspaper with a loyal following.
- Developed and placed the Kanebo “Lady ’80” cosmetics series of newspaper advertisements.
This “new style for a new era” series included full-page advertisements featuring Prime Minister Thatcher when she visited Japan.
1980s
- Managed the Pocari Sweat sports drink advertising campaign for Otsuka Pharmaceutical in print and broadcast media nationwide. Pocari Sweat arguably the first Japanese sports drink, the campaign leaned heavily to education about how the human body works and drew visually upon the famous Vitruvian Man.
- Handled the advertising for Fujitsu’s Oasys 100 word processor—highlighting its futuristic design and user-friendly Japanese language capabilities. This campaign garnered the Nihon Sangyo newspaper’s best advertising silver prize.
- Planned and produced the 1st Asakusa Samba Carnival. With lively music and dancers, this inaugural carnival sparked the neighborhood’s revival and more than justified the business association’s trust in Sima Creative House.
- Planned and produced events and more to commemorate NASA’s 25th anniversary. This campaign centered on Sally Ride, the world’s first female astronaut, and coincided with her visit to Japan.
- Created the Dental Hygiene Week advertising for Sunstar. Not so much for a specific product but more to generate enhanced awareness of oral hygiene and the importance of brushing well, the campaign won “advertisement of the year” awards from both the Nihon Keizai and Yomiuri newspapers.
- Produced the “Fujitsu Presents Frank Sinatra in Japan” campaign bringing jazz superstar Frank Sinatra to Japan for the first time in over a decade.
- Launched a “Save the Crane” campaign in cooperation with the Wild Bird Society of Japan when wild cranes were on the verge of extinction in Japan. This campaign helped raise both awareness and financing for a support sanctuary for the red-crowned crane.
- Planned and produced the 1st Fujitsu Concorde Jazz Festival. Teaming up with Concorde Records, this festival brought leading jazz musicians from all over the world to thrill Japanese fans for decades.
1990s
- Created the “I Love Music” program for Radio Nippon, with founder Shimazaki Yasuhiko hosting.
- Did the advertising for Fujitsu’s environmental products. Fujitsu makes a strong line-up of equipment to monitor ambient ozone, corrosive gases, and other important substances, thus making the invisible visible. The advertising for these industrial products won the Nikkan Kogyo newspaper’s Industrial Forum Award.
- Founder Shimazaki Yasuhiko carried the Sunstar name in the Great American (cross-country, classic-car) Race. This classic car race has been an American favorite since 1902, but this was the first time a Japanese sponsor had been on one of the cars.
2000s
- Planned and produced the 1st Dunhill Sagami Bay Yacht Race. This was the first Japanese yacht race to have a title sponsor. Over 80 yachts took part in this spectacular event.
- Created the “Otona no Jazz Time” (Timeless Jazz Time) program for Radio Nippon. This program started with Shimazaki DJing and continues today with vocalist Sari as the core personality.
- Created the city-scape advertising campaign for Yotsuya Otsuka educational centers. This involved building and placing bus-stop shelters in 18 locations around Japan, the shelters themselves of French design and carrying Yotsuya Otsuka advertising.
- Created the mall-scape advertising campaign for Nagase’s Toshin schools. This involved larger-than-life posters in Aeon shopping malls getting the message across to students and parents alike nationwide.
- Placed Toshin school advertising in Sapporo Dome, home to one of Japan’s most popular professional baseball teams.
- Put Toshin school advertising on Tokyo city buses. This bus-wrap campaign was one of the first of its kind and dramatically increased brand awareness. It continues today, expanded for greater saturation.
2010s
- Planned and produced a special “100 Years of Aston Martin” show bringing 40 new and vintage Aston Martins together from all over Japan to celebrate the Port of Yokohama’s historic role in the 150+ years since its opening.
- Placed Toshin school advertising in U.S. major league baseball stadiums. Not content to just be on the digital signage, Toshin was also on the signboards behind home plate.
- Placed Toshin school advertising in Koshien Stadium for the national high-school baseball play-offs. These play-offs are intensely watched throughout Japan, making this an excellent place for Toshin to advertise. The first time was in 2010. We have yet to see the last time.
- Produced the “Sunstar Wellsprings of Culture: Showa in the Air” program series. Hosted by nostalgia star Nakamura Meiko, this program was carried on the JRN network’s 15 stations nationwide.
- Managed Amano’s sponsorship of ladies golf professional Yoshida Yumiko.
Just as Yoshida is a very strong player on the links, Amano is a strong player in the environmental, sanitation, and time management fields.
2020sso far
- Worked with Yokohama companies to create opportunities for them to be the prime sponsors of Yokohama DeNA BayStars professional baseball games.
- Produced the follow-up “Sunstar Wellsprings of Culture: Showa Reminiscences” programs, now featuring Miyazaki Yoshiko and Ishizawa Norio, for the JRN network’s 15 stations nationwide.
- Made vocalist Sari the host of the “Otona no Jazz Time (Timeless Jazz Time)” radio program broadcast in the Kanto, Kansai, and Kagoshima areas.
- Orchestrated the grand opening for a Taiwan-style dining café in Aichi, providing the theme music, original dance numbers, and identifying jingle, all supplemented with a mascot character to further the publicity and heighten recognition.
- Placed Toshin school advertising prominently at Hokkaido’s new Es Con Field, home stadium for the popular Nippon Ham Fighters professional baseball team.
